Imagine you were walking and heard the anguished cry of a hungry child. You were so moved by the child's plight, that on the spot you decided to start an organization to feed the hungry. You began to work feverishly. The cry of the child ringing in your ears was the only motivation necessary to never rest. Your efforts bore fruit, you developed branches all over, and were doing a tremendous amount of good.

Then you realized something interesting was happening. As your efforts grew, you invited donors and partners to join the mission. You started holding events and created marketing campaigns. As time, went on that cry of the child was replaced by the voices of stakeholders, vendors, and paid consultants, until one day you realized, that you forgot what that child's cry sounded like.

Our lives are like this. Every year on Rosh Hashana, the raw sound of the Shofar awakens a strong inner yearning inside of us to serve our King. So we get to work: We create plans, set up schedules, talk to people... As the year goes on, the demands of the details in our life drown out to primal call of why we're living.

The year is ending. Rosh Hashana is coming. Let's hear that call again and refocus!